Here is a list of 10 basic on page SEO techniques anyone can do in order to improve the relevance of your web pages to the search engines.

1)  URL – Get your primary keyword as close to the beginning of the URL as possible. For Example if the keyword was ‘Gadgets’ then www.mywebsite.com/gadgets-gizmos

2)  Title Tag – No more than 70 characters can be displayed, the search engines emphasise this with “…” to show the title is to long and has been cut. Its very important that every page on your website has a unique page title and each title includes your targeted keyword(s) and provides a well written description of what the page is about.

3)  Description Meta Tag – Just like the title tag the description should be unique on every page and should describe in more detail what your page is about. It’s your opportunity to tell web searchers why they should click on your link.

4)  Keyword Meta Tag – This is now generally ignored by search engines but it will do no harm to list your web page keywords here.

5)  Keyword Density – This is the percentage of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page.  There is no exact figure for this, you should aim for 2-7% keyword density but without sacrificing the way the content reads. So basically you always need to remember you are writing content to be read by humans and not machines.

6)  Header Tags – More weight is given to keywords that appear within H1 and H2 tags, so it’s a good idea to include your keywords in these heading tags.

7)  Use of Fonts – Highlighting your keywords with Bold font also shows more relevance to search engines. Don’t go over the top here, just highlighting your keyword once is sufficient.

Images Alt Text – Include your keyword(s) at least once in the Alt tag of any images on your web page, however always ensure the text is relevant to the image.

9)  Location of Keyword within Content – Try and get your main keywords at the beginning, or close to the beginning of your content.

10)  Keywords – Don’t just focus on 1 keyword per page, this can look spammy to search engines, for example if you are targeting the keyword ‘Gadgets’ you should also target other related keywords such as ‘Gadgets For Men’, ‘Cool Gadgets’, ‘Gadget Shop’ etc…

This is a basic list of what anyone can do to improve their website presence within search engines. If you follow the above steps and then carry out some link building you will be well on your way to success in the search engines.

Adding images to a website or webpage can be a good way to improve the users experience, providing the images are relevant to the content of a website they can break up a text heavy webpage into sections of informative text. Many people also overlook the fact images have the potential to drive relevant traffic to a website, this is because if images are properly optimised they will appear highly within the Google Image Search. Obviously then image optimisation does have a place in SEO strategies and should be carried out by every web owner.

Image optimisation tips:

Search engines are not able to read images directly, they rely on other signals such as the file name which is often used to determine the content of the image so irrelevant file names are not recommended. The file name is also a good opportunity to include keyword rich text on your webpage.

Another signal used by search engines is the Alt Attribute; this allows a description of the content within the image in the HTML coding. The description is where the search engines get most of the information about the image from; again it gives another opportunity to use keyword rich text on your website.

While images can, and do contribute towards a positive user experience and help to drive relevant traffic to your website its worth remembering that image links are not as important of a signal as text based links. Image optimisation should always be done for SEO but not by sacrificing other aspects of SEO.

Once you have researched and decided upon your keywords you need to consider using the right keyword density in order to achieve the best possible results from your SEO.

Getting the balance between good keyword density and well written content can be a fine line, ultimately you should focus on well written content for you website with around 2-3% keyword density.

Having your keywords placed within your websites content is very important as it tells both the website visitor and search engine what your website is about. When a search engine has a clear understanding of what your website is about it will be able to rank it accordingly.

When creating homepage content your first focus should be the web user, there is no point having a website on page 1 of Google if all the visitors are put off with poor on page content.

When you’re starting a new web project it’s very important to consider the domain name you will be using. This takes careful consideration, for example do you go for a new one or a old one, do you choose one that contains your keywords or company name, if you choose an old one then what about its history…each point has its advantages and disadvantages.

Firstly to look at domain age, for SEO purposes its better to have an old domain. Google prefers old domains to new, that said it’s very important to check the history of the domain, for example if it’s been spammed in the past then it will be very difficult to get it to rank well. There are ways to check the health of a domain, firstly check it’s indexed on Google and then look at the sites back link profile, it will then be clear to see the type of links that have been built to the site.

Next, looking at keywords in the domain name – there is no denying that having your keywords in the domain name does have a positive impact in search rankings however the effect this has will reduce in the future as many people take advantage of this fact and buy exact match domains in order to rank very easy for certain keywords. So my advice would be that if you’re looking for a long term stable web rank then ignore this factor.

When you have decided on a domain, register it and get a simple website uploaded as soon as you can. This will mean that your website is starting to gain some web history which will help your future SEO efforts.

Websites need to be constructed by designers who have grasped the way search engines crawl web pages, getting the structure of your website right, if not done in the first place, should be the first job in your SEO campaign.

Firstly you need to look at how your website pages interact and ensure all your html is accurate. For SEO purposes it’s a good idea to keep your pages under the 150k mark. Pages larger than this are sometimes not cached and crawled by the search engine spiders. It’s very important to ensure the search engine spiders can read your website otherwise your work is for nothing.

If you build your website with SEO in mind from the start it will really help your campaign, for example incorporating your keywords within your sites title tags, meta tags and within your content will help build your websites overall SEO profile.

Finally you need to ensure all the content on your website is well written, not too long, rich in keywords and relevant to your products or services – the most important thing is ensure that content makes sense.

Search engine Optimization and SEO is the process of improving a websites visibility within the natural listings of a search engine such as Google, Bing or Yahoo for example.

Search engine optimisation is popular because in general the closer to the top spot you are for any given keyword the more likely a internet user is to visit your website.

There are many types of SEO, such as video search, local search, image search, academic search, etc…each of these areas gives a website a web presence which can be then be used by the owner to sell products, or offer services etc.

SEO or Search Engine Optimisation companies consider how search engines work, what people are searching for and the actual terms (keywords) which are used. Optimising a website may involve the editing of content and coding to make it more relevant to the targeted keywords. Promoting a website using a number of backlinks is another well known and widely used SEO tactic.

The term ‘SEO’ can refer to ‘Search Engine Optimisation’, ‘Search Engine Optimization’, ‘Search Engine Optimizers’, and is a term used by an industry of consultants who carry out SEO for clients, companies and organisations.

If you care for your website or web blog, only then you can keep its ranking maintained. Otherwise, there are so many competitors available in the market to acquire first page ranking. It is very essential to incorporate smart SEO techniques regularly so as to stay ahead always. Yes, in the online world you have to put constant efforts to maintain your position. Just keep in mind that Google loves original content along with frequent changes in the content. You should also keep linking old posts so that readers can take benefit from it. The search engines always respect old posts, so keep adding links during frequent intervals of time. Let’s have a look at few interesting tips to increase search engine ranking.

• Adding intra-site links to a website which can help in increasing the page rank incredibly. In order to do this, you need to read the old posts carefully to determine right space for placing links.

• You can take complete advantage from SEO techniques by placing right keywords as well. The keywords are an indispensable part of content and thus it is better to conduct keyword research analysis in order to find perfect keywords for the content.

• You can also update the content by rewriting it or by placing fresh effective keywords. It really helps the content to be located on search engines.

• The web blog is one of the effective tools for gaining attention of people. You can also add commenting system to further discuss any query of readers. You can also rewrite old content to make it fresh. Google directly indexes a website which gets refreshed frequently.

• It is true that most bloggers or writers prefer to write content in a paragraph form. Writing content by adding a list can help the readers to gather information easily and effectively. The instructions and warnings included in the list may attract more people as compared to paragraphs.

• The minute spelling mistakes must be corrected as spelling errors are just like weeds for content. You can also hire someone to edit or proofread the content so that it can emit fragrance on first glance of readers.

• Make sure to update links frequently as dead links or outdated links may reduce the ranking.

• Last but not least the tip is to increase search engine ranking by changing the title of content. You have to rethink about the title as interesting title often grabs the attention of people instantly.
So, the above are few SEO tips by following which one can increase the search engine ranking amazingly.

More you will have subscribers, more you get recognition for your website or blog. It is true that in the online world, sometimes it becomes quite hard to attract subscribers but there are some techniques by following which you can easily get recognition and lots of subscribers. Blogging is one of the effective and incredible activities which help in attracting lots of customers. Let’s have a look at few key things which can help in attracting plenty of subscribers and that too without incorporating much effort.

• On the very first step, it is very essential to consider the blog design very carefully. Make sure to use an interesting and appealing theme so that customers can easily get magnetized. The main motive is to create an appealing blog design.

• The quality of content must be supreme so that readers can get the best information. Google always respects useful information and thus in this way you can get more readers. Increase in readers simply means more subscribers.

• Link sharing is an old and effective technique for blogging as it helps in attaining desirable traffic in short span of time. If you have informative and authentic content, surely your blog will be linked by plenty of websites. There are several programs in which you can take part to exchange links.

• Recently most bloggers found that joining conversation can help in attracting more visitors and it simply impacts the profile as well. You can take part in blogging conversations and you can get loads of comments on your blog as well and that in very short time. It is a very effective technique and you can notice results very soon if that user is active on web.

• There are several websites where you can submit your blogs. Top100bloggers.com is just an example of blog directory and it is a great platform for bloggers to get plenty of traffic. The more you will take part in such websites; your blog can get more exposure which is essential to increase number of subscribers and traffic. It is true that most online business owners forget the benefit of blogging but it is completely free and most effective resource for them.

• Technorati is the best resource for bloggers to attract huge traffic. It is also a blog but you need to tag Technorati in order to grab the attention of people. Just sign up and start tagging to enjoy frequent flow of readers or subscribers.
So, by following the above simple ways you can easily increase the number of subscribers or readers amazingly from your hard blogging efforts.