Web MS UK Ltd launches Local SEO Services

It may come as a surprise to you that more than 20% of Google searches are for local businesses and that number is said to doube on mobile devices. When searching for a local business its quite common now to get local listings, images, videos and rich snippets and these are all where web searchers are being drawn too. Recently captured eye tracking data for Google searches shows that users are drawn towards Google Places listings over organic listings, it therefore goes without saying that having a Google Places page for your business is essential.

As Google likes to make life hard for everyone who wants to feature highly in their search results they have a separate ranking algorithm for their places listings. Once you have got your place page setup and optimised with pictures, videos, company description etc the fun begins of getting ranked highly.

As well as your Google places page you should focus on your organic rankings, an example of this would be “Keyword” + “Place”. So SEO Manchester, SEO Preston, SEO Blackburn, SEO Liverpool are all good examples of optimising for local searches. Another positive factor for local SEO is that normally competition is much lower and therefore gaining page one results is much easier and therefore much cheaper. Local SEO is often a good place to start to quickly see a ROI before investing in a national SEO Campaign.

 

Google TV – Release Date Moved

Google TV was anticipated to be released at the CES (Consumer Electronics Show) in Las Vegas new month but Google has asked the TV manufacturers of hold fire while they refine their software.

Google TV gives you’re the option of watching internet video via your TV, Google already has signed deals with Sony, LG, Toshiba and others to produce the systems.

There has been much speculation to why Google has delayed the release date with many believing its due to poor reviews. Another major drawback is that in the USA most networks are keeping their programming off Google TV, such as CBS, ABC and NBC.

Google under Investigation

There is nothing new about the Search Engine Google receiving complaints however one of the latest complaints is so serious that it is being investigated by the European Commission.

The investigation is looking in to whether Google are abusing there position as the largest Search Engine. The complaints have come from legal Search Engine eJustice.fr and Foundem, a price comparison website. They are accusing Google of manipulating its search results, both paid and unpaid, to favour their own services which leaves no room for competition.

In response Google have stated that “We’ll be working with the Commission to address any concerns”. It’s normal for a company to promote its own products and or services but when that company is so powerful and influential it can be seen to restrict competition with does not benefit consumers.