One of the most important things to consider before starting a SEO campaign is which keywords to target.
The keywords chosen will not only dictate the cost of a SEO campaign and how long it will take to achieve page 1 results but how much traffic and ultimately ROI you will achieve. Therefore spending time doing research before starting is essential if you want a maximum return on your investment.
Sometimes more specific targeted keywords will make a better return than generic ones because a web user looking for something specific is more likely to purchase or enquire than a web user who is just doing some research.
Web MS UK will assess and research your market in order to find the best keywords that will drive targeted traffic to you website and ultimately make you more money.