It may come as a surprise to you that more than 20% of Google searches are for local businesses and that number is said to doube on mobile devices. When searching for a local business its quite common now to get local listings, images, videos and rich snippets and these are all where web searchers are being drawn too. Recently captured eye tracking data for Google searches shows that users are drawn towards Google Places listings over organic listings, it therefore goes without saying that having a Google Places page for your business is essential.
As Google likes to make life hard for everyone who wants to feature highly in their search results they have a separate ranking algorithm for their places listings. Once you have got your place page setup and optimised with pictures, videos, company description etc the fun begins of getting ranked highly.
As well as your Google places page you should focus on your organic rankings, an example of this would be “Keyword” + “Place”. So SEO Manchester, SEO Preston, SEO Blackburn, SEO Liverpool are all good examples of optimising for local searches. Another positive factor for local SEO is that normally competition is much lower and therefore gaining page one results is much easier and therefore much cheaper. Local SEO is often a good place to start to quickly see a ROI before investing in a national SEO Campaign.