If you have been researching SEO then its likely you have heard the following statement:
“Content is King”
Still if you look at many websites across the internet you will find many examples of where the website owner has simply copied content from another website. This is very common in product descriptions. Search engines became wise to duplicate content a long time ago, and unless you are producing unique content for your website you will not outrank sites that created the content before you. Instead your will be penalised for copying content. Ultimately search engines what to deliver the most relevant and useful content to users, and copied content is not deemed useful.
Well written content is important for the following three reasons:
- Engages the reader, and answers the questions they are searching for
- Helps increase search engine rankings and traffic
- Increases the chances of links from other sites which again helps search engine rankings.
Here at Web MS UK we have a team of specialist SEO content writers who can create anything from product descriptions, articles, blog posts, press releases etc. All the content we create is created firstly with the web user in mind then optimised in order for it to to be as search engine friendly as possible.