When you enter a search term in a search engine such as Google you get a list of web results that contain that search term.
Web users usualy then visit the websites that are at the top of this list because they are most relevant to there query.
The reason why some websites are listed higher than others is because of a powerful marketing technique called SEO which is an abreviation of Search Engine Optimisation.
SEO is a technique which helps search engines rank your website higher than the millions of other websites which are related to any search query.
The level of exposure your website gains from being on the first page of seach engines such as Google is huge, SEO can take a long time to achieve but if you select the right keywords this will give you high levels of traffic which in turn will convert to sales, leads or enquirys.
Its important to notice the difference between the natural search results which is what we optimise for and the paid search results highlighted below. To have your website listed in the paid section you need to pay per click (PPC), this can be very costly depending on your market competition. Using SEO to gain natural page one rankings means you will not have to pay every time a web visitor visits your website and it is a much better long term marketing strategy.